Fira Mission is to evolve as an iconic brand by drawing on the experience and insights of a team of professionals in the food industry and by bringing to market a wide assortment of differently delicious products through exploration, innovation and expansion on a global scale.
The core character of this packaging design is warm, rustic, and regionally authentic, aiming to communicate a message of traditional, home-cooked flavor and natural quality through a clean, modern pouch format.